Late-Nola
Website Design + Branding for LateNola, a nod to the Caballito neighborhood
The Late-Nola brand has a bold and vibrant visual style, blending modern and nostalgic aesthetics, perfectly fitting its focus on collectibles and pop culture.
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We wanted to build a brand from scratch that represents who we are: creative, flexible, and strategic. Shippu is not just an agency; it’s a way of working with good energy, no smoke and delivering real results.
My role in this project was integral: I participated from creating the logo with my team, designing advertising and informational graphic pieces, to the complete website development. Here, we will focus especially on this last part: the design and development of Late–Nola’s website.
The process
1. Naming and concept
When recess lasts fifteen minutes and your classmates have over 100 stickers to trade, saying “I have it” or “I don’t have it” is too long. The solution was simple and effective: “late” and “nola”.
2. Visual Identity
A mix of fanzine, comic book, concert poster, and neighborhood flyer.
We designed an aesthetic that combines high contrast, punk graphic elements (photocopies, patterns, stickers, highlighters) with a very web-oriented logic: clear hierarchies, narrative scrolling, modularity.
Colors: neon yellow, black, purple, and pink accents. A palette that doesn’t go unnoticed.
Typography: bold grotesques, with strong presence. Everything feels like someone’s shouting at you with style.
Voice tone: street-like, ironic, fun. Pop references, nods to the reader, and a 100% playful spirit.
The website
The website was conceived as a narrative experience. Each scroll draws you further into Late–Nola’s universe. In coding, I worked to keep that energy, ensuring it’s light, fluid, and perfectly functional on mobile devices. I used pure HTML, CSS, and JS, without frameworks, to have full control of the design and replicate exactly what we built in Figma.
Did it work?
Yes, and how. The Late–Nola website was an instant magnet: people visited, explored, laughed, shared. We received messages like: “I’m not sure what this is, but I love it!” and “This looks like a real campaign, when is the event?” The identity achieved: Instant hook: scrolling feels like a journey. Breaking norms: it doesn’t look like a corporate website at all. Creating intrigue and connection: from the first click, you join the game.