APP BBVA
Branding, Web Design & Virtual Classroom Development
Daiwa is a health and wellness center focused on integrative therapies. We built a cohesive brand identity and a complete digital ecosystem, including a modern website and a virtual classroom for online courses and workshops.
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BBVA’s mobile app was reported by users as complex and unintuitive. This redesign focuses on creating a modern, intuitive, and accessible banking experience that reflects BBVA’s digital-first approach.
Problems to solve
- Modernize the visual identity: refreshing the app’s look to align with BBVA’s updated brand and improve user trust.
- Enhance user experience: simplifying navigation, streamlining key flows, and making everyday banking tasks faster and more intuitive.
- Improve accessibility: ensuring the app is usable and inclusive for people with different abilities and devices.
- Increase engagement: introducing personalized dashboards, smart notifications, and tailored financial insights to keep users connected to their finances.
- Optimize performance: improving loading speeds, stability, and reducing friction during critical actions like transfers and payments.
I was responsible for the entire redesign process: researching user pain points, restructuring the information architecture, designing new UI components, and prototyping the improved app flows.
The process
1. Research & UX Audit
Conducted heuristic evaluations and user interviews to understand navigation issues
and identify where users struggled during banking transactions.
2. Information Architecture
Restructured the navigation with a simplified menu and quick-access shortcuts,
improving discoverability of main features.
3. Visual Redesign
Created a fresh, modern interface using BBVA’s corporate palette,
redesigned icons, and improved typography for better readability and accessibility.
UX/UI Design Approach
For this BBVA mobile app redesign, I approached it as a personal case study aimed at improving usability and overall user experience. Unlike other projects, this work was not launched to the market but instead focused on exploration, prototyping, and user testing to validate potential improvements.
- Research & Benchmarking: Analyzed common pain points in BBVA’s existing app and reviewed competitor banking apps to identify best practices.
- Wireframes & User Flows: Created low-fidelity wireframes mapping essential banking tasks such as transfers, checking balances, and payments to ensure clarity and speed.
- User Testing: Conducted usability tests with 5 participants who completed typical banking scenarios. Feedback revealed areas to simplify navigation and improve task visibility.
- Visual Redesign: Developed a modern and cohesive UI with a refreshed design system that aligns with BBVA’s brand while enhancing trust and accessibility.
- Interactive Prototype: Built a high-fidelity prototype in Figma to demonstrate redesigned flows and validate improvements in efficiency and overall satisfaction.
This case study illustrates how a user-centered design approach, combined with iterative testing, can uncover actionable insights for improving digital banking experiences even before production development.
Do you want to see the prototype? Contact me and I’ll show you how I designed and tested it.
Results & Insights
This redesign of BBVA’s mobile banking app was developed as a personal case study to explore how improved UX/UI could enhance digital banking experiences. I conducted usability tests with 5 participants to validate the proposed solutions:
- Simplified Navigation: All 5 participants completed key tasks (transfers, checking balances) faster compared to the current app version.
- Improved Clarity: Users reported that the redesigned information hierarchy felt clearer and reduced cognitive load during complex operations.
- Visual Refresh: A modernized, cohesive UI made the app feel more trustworthy and aligned with current digital banking standards.
- Positive Feedback: Participants highlighted the intuitive flow and consistent microinteractions as major improvements.
- Opportunities Identified: Feedback revealed potential enhancements for onboarding and customization options in future iterations.
While not an official BBVA release, this case study demonstrates how user testing and design thinking can uncover actionable insights to improve financial app usability and user satisfaction.